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Results 1 - 10 of about 1850 for sales and marketing.
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Application Vendors - Avoid Sabotaging Sales With Marketing
| by Jim Brown & Olin Thompson |
... Tips On How To Succeed. Our years in the application software sales and
marketing wars have given
us lots of scars. Both success ...
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| http:/.../Research/ResearchHighlights/ExecutiveView/2003/01/research_notes/TU_EV_XJB_01_31_03_1.asp - 12k - 2003-01-31 |
| Summary: Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you
had a better product? The two most frequent reasons for losing deals are poor salesmanship and poor marketing.
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Apollo Sales Group
... Apollo Sales Group is the premier sales and marketing resource for accelerating
sales
growth and delivering actionable marketing results. ...
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| http://directory.technologyevaluation.com/profile.aspx?vid=14396 - 2k |
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Technology Vendor - Can You Afford Credibility?
| by Olin Thompson |
... But, What About The Marketing Budget. Today, most sales and marketing groups
are looking
at lower budgets, yet they have more to do. ...
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| http:/.../Research/ResearchHighlights/ExecutiveView/2002/10/research_notes/MI_EV_XOT_10_08_02_1.asp - 12k - 2002-10-08 |
| Summary: For Technology vendors, credibility is the ability to sell. Credibility is vital, is hard to build, and easy to lose. Building
credibility doesn't have to be costly. This article touches on the concepts you can employ to build your credibility. These
concepts are the basis for a seminar presented by Th
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License Revenue Up At The New Manugistics
| by Steve McVey |
... Despite the increase in revenue, heavy investment in sales and marketing resulted
in a net loss
for the quarter of $1.9 million, or $0.04 per diluted share. ...
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| http:/.../ResearchHighlights/BusinessApplications/2000/07/news_analysis/NA_BA_SRM_07_19_00_1.asp - 7k - 2000-07-19 |
| Summary: Manugistics’ recent rise in license revenues can be attributed to the company’s aggressive sales and marketing initiatives
implemented by CEO Greg Owens and his new management team.
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The Three Cs of Successful Positioning Part Three: Get Your ...
| by Lawson Abinanti |
... In my experience, sales and marketing rarely feel like allies with shared
goals and a trusting
relationship. If you sell through ...
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| http:/.../Research/ResearchHighlights/ExecutiveView/2005/03/research_notes/MI_EV_XLA_03_07_05_1.asp - 18k - 2005-03-07 |
| Summary: If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales.
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Boosting the Bottom Line with Master Data Management
| by Lyndsay Wise |
... with Anurag what the importance of master data management is, and how organizations
can use MDM solutions to
improve their sales and marketing efforts, and how ...
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| http:/.../ResearchHighlights/BusinessIntelligence/2007/10/research_notes/PC_BI_LW_10_03_07_1.asp - 19k - 2007-10-03 |
| Summary: You may not have heard of master data management (MDM), but it can help an organization cut costs while strengthening its
sales and marketing efforts. Find out how MDM can help boost your company's bottom line in this latest podcast.
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Vertical Marketing--What Is A Vertical?
| by Olin Thompson |
... As a consultant, he provides business strategy, sales, and marketing guidance to
application
software providers. For more details, see www.olinthompson.com. ...
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| http:/.../ResearchHighlights/TechnologySelections/2004/12/research_notes/TU_TS_XOT_12_09_04_1.asp - 12k - 2004-12-09 |
| Summary: What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t
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Straight Up on Leads Management » The TEC Blog
... a lot of tracking, and it should generate dialogue not only between the company
and customers, but within the
company between sales and marketing in particular ...
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| blog.technologyevaluation.com/blog/2008/06/09/straight-up-on-leads-management/ - 44k - 2008-06-09 |
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Somerset Systems Ltd
... Consultancy, Sales & Marketing Services Somerset Systems'' staff have over 30 years
of experience of consultancy, sales & marketing, and IT account management ...
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| http://directory.technologyevaluation.com/profile.aspx?vid=9558 - 3k |
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JD Edwards and Numetrix Ponder the Future as One
| by Steve McVey |
... Reasons why Numetrix failed to grow market share center around a heavy-handed focus
on product development
and an insufficient emphasis on sales and marketing. ...
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| http:/.../Research/ResearchHighlights/BusinessApplications/1999/09/research_notes/VN_BA_SRM_9_99_1.asp - 13k - 1999-09-01 |
| Summary: Deciding that acquisition is the better part of valor, Numetrix cancelled its IPO to combine fortunes with ERP vendor J. D.
Edwards & Company. Though technologically adept in the areas of supply chain planning and optimization, Numetrix has lacked
a successful marketing strategy, a primary factor in its
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